Blisssty Privacy Policy
Published: 03 march 2025
1. What Information We Collect
We collect the following information when you use Blisssty.com , our mobile apps ( Blisssty App and Blisssty Seller App ), payments ( Blisssty Payments ), and other services (collectively, "Services" ):
A. Information You Provide
Buyer/Seller Account Info : Name, email, phone number, address, payment details (credit/debit cards, UPI, etc.), tax/GST details (for sellers).
Public Profile : Shop name, bio, profile photo, location, social media links (optional).
Transaction Details : Order history, shipping addresses, payment records.
Verification Data (Sellers): Government ID (Aadhaar, PAN), selfie for biometric checks (facial geometry).
Guest Checkout : Name, email, billing/delivery address, payment method.
B. Automatically Collected Data
Device/Browser Info : IP address, device type, OS, unique identifiers.
Usage Data : Pages visited, clicks, search queries, interactions with listings.
Location : General (city/state via IP) or precise (with device permissions).
C. From Third Parties
Payment Processors : Fraud prevention data (e.g., Razorpay, PayU).
Advertising Partners : Campaign performance, demographic data.
2. How We Use Your Information
Legal Basis : Contract, Consent, Legal Obligation, Legitimate Interest.
| Purpose | Information Used |
| | |
| Create/manage accounts | Buyer/Seller Account Info |
| Process transactions | Payment details, Shipping addresses |
| Fraud prevention & security | Biometric data, Device/IP logs |
| Marketing (opt out available) | Email, Usage data, Location |
| Compliance with Indian laws | GST/tax IDs, KYC documents |
3. How We Share Your Information
Sellers/Buyers : Order details for fulfillment.
Service Providers : Payment gateways (Razorpay), logistics (Delhivery, Shiprocket).
Legal Compliance : Disclose to authorities per Indian law (IT Act, 2000; GST rules).
Business Transfers : If Blisssty merges/sells assets.
4. Data Transfers
Data may be stored/processed in India or globally (e.g., AWS servers). For international transfers, we use:
Standard Contractual Clauses (EU/UK).
Adequacy Decisions (where applicable).
5. Data Security
Encryption : SSL for transactions.
Access Controls : Limited employee access.
2FA : Enabled for account protection.
6. Retention Period
| Data Type | Retention Period |
| | |
| Account info | Until account deletion |
| Transaction records | 5 years (GST compliance) |
| Marketing data | Until consent withdrawal |
7. Your Rights (India & GDPR)
Access/Correction : Update via account settings.
Deletion : Request via [contact@blisssty.com]( ).
Opt Out : Unsubscribe from marketing emails.
Grievances : Contact Grievance Officer :
Email : grievance@blisssty.com
Address : Gujarat, India.
8. Policy Updates
Material changes will be notified via email or in app alerts.
9. Contact Us
Support : info@blisssty.com | Email : contact@blisssty.com
DPO : dpo@blisssty.com
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